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Recruiters often say that the purpose of a first interview is to get invited back for a second interview. This is because the decision for next steps then rests solely on the shoulders of the candidate, and options are limitless. But does every candidate who interviews with your organization want to be invited back for a second interview? If not, consider the possibility that although the interviewing process is designed to both screen as well as sell, there are ways to maximize the odds of candidates craving an invitation to return.

Every encounter with your brand influences a candidate’s perception of your organization, which impacts your firm’s ability to stay in the driver’s seat when deciding which candidate to hire. Employer brand and candidate experience are inextricably linked, and they matter greatly for recruiting and retaining talent. How can you communicate your brand while simultaneously improving the candidate experience throughout each step of the selection process?

Get on the Same Page
How employees represent the company’s mission and brand is as important as anything said by human resources or leaders during the hiring process. Within the first interview, a candidate needs to grasp an understanding of what is unique about the organization, environment, and opportunity. If a candidate was to ask you’re your firm” as opposed to others, do you know how your employees respond? The “why your firm” moment is an excellent opportunity for an employee to communicate the elevator pitch of the organization. Consider providing employees with an example of a strong and succinct elevator pitch script to be used in both social settings as well as the interviewing process. Make sure all individuals involved in the interview have a concrete understanding of the mission of the firm, the vision for the future, and alignment of organizational goals.

Go Mobile
Contrary to popular opinion, prospective candidates do not wait to get home from work to look for new career opportunities or research alternative employers. The most popular day to search for jobs is Monday, and it tapers off throughout the week before plummeting over the weekend. This means that candidates are looking for jobs while at work. Since most users realize their computer use is monitored, those searches are conducted on their mobile phones.

Mobile does not only apply to searching for new opportunities. A recent survey conducted by found that 43% of candidates research their prospective employer just 15 minutes prior to their interviews. However, according to a study by CareerBuilder, only 20 percent of Fortune 500 companies have a mobile-optimized career site. Employers must implement a mobile-friendly experience to create a recruitment strategy that aligns with consumer behavior.

Personalize the Experience
Once upon a time, business was rooted in personal relationships and one-on-one interactions. Then came decades of technology, with automated recruiting, email, job boards, training videos, all of which remove the human element of relationships.
Electronic and telephonic communication works well, but video communication personalizes the candidate experience significantly. As a way to incorporate videos into the hiring process, Sanford Rose Associates partners with a leading video interviewing technology platform so clients can share their stories in their own voices and communicate their brand with depth and personality.

Additional videos can enhance the experience even more. Employees talking about why they love the organization or key customers sharing why they value the firm serve to provide multiple perspectives to potential candidates. Videos with clips from around the office and spotlighting superstars can be an effective way to share “why your firm” to prospects considering applying to your organization.

Create a Compelling Story
Prior to a first interview, provide candidates with an “About Us” packet highlighting the history of the company, growth plans, success stories of employees, and other items that will engage them on a human level. Sharing testimonials from recent hires who can attest to how much they enjoy their new roles and the firm, or snapshots of recent promotions and advancements within the ranks are also great ways to get candidates feeling good about your organization.

Consider having a binder in the lobby for candidates to flip through while waiting for an interview. The binder could be stocked with pictures from company events, parties, charity events, or volunteer initiatives. Including company newsletters, quarterly updates with announcements and achievements, and photos from events and cultural initiatives add a sense of the company’s personality and may appeal to candidates.

Communicate Effectively
Take time to evaluate the lines of communication between prospective candidates and your internal hiring team. When a candidate applies to your organization, is an automatic response sent to notify that the information has been received? If the candidate interviewed and is no longer in consideration for the role, how is that communicated to the candidate? Set expectations and do not leave candidates in the dark; be clear about what your process is, when they can expect feedback, and how quickly a decision will be made.

Finding People Who Make a Difference®
The Sanford Rose Associates® Executive Search Network is comprised of independently-owned firms who are committed to “finding people who make a difference®”. Executive Search Review has recognized the totality of the Sanford Rose Associates network as being one of the Top 11 Search Firms in North America. Sanford Rose Associates has 60+ offices worldwide and is a member of the International Executive Search Federation (IESF). To learn more about how to communicate your brand and culture throughout the selection process, please reach out to your Sanford Rose Associates® executive search consultant today.

—Karen Schmidt

Category : Accounting/Finance
Location/City : – Multiple Locations Available
Recruiter Phone : 678-969-3356

Our client is a large public accounting firm who works primarily with large organizations, including fortune 1000 clients.  They are looking to hire several Audit positions across the US within the next 45 – 60 days. 

Primary locations for these positions include large cities (but not limited to):

Atlanta, Boston, Charlotte, Chicago, Denver, Houston, New York Metro, Philadelphia, San Francisco, San Diego, Washington DC and more

The ideal candidate will have 3-7 years experience with at least 3+ years recent experience in public accounting in external audit services servicing clients with over $450 million in revenues.  Big 4 or other large CPA Firms exp is a plus.  

Candidates without recent public accounting experience will not be eligible for these positions

Our client will consider citizens, Green card, T1 or h1B.   

Will consider relocation packages for the right candidate.

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Category : Insurance
Location/City : CT – Stamford
Recruiter Name : Paul Feeney, Sanford Rose Associates
Recruiter Email :
Recruiter Phone :

Claims Manager, Insurance CompanyStamford, CT areaSalary to $85K plus strong benefitsOur client is a growing and financially sound insurance company who are now looking for an experienced claims professional for their Connecticut office.Duties Include: Liaise nationally with adjusters and legal professionals related to Workers Compensation related claims for clients Manage litigation process from start to finish for all claims Troubleshoot all settlements, medical procedures, liens and resolutions related to claims for the region Work under little supervision and delegated authority for settlement claims Oversee payment process and validation of claims in adherence to company policies and procedures Oversee medical procedures, Manage target budgets and minimizing risk of financial loss to the company Monitor claims investigations, reviewing insurance policies, analysis of statistical data related to workers compensation claims.Candidate Should Possess: At least 5 years+ of workers compensation claims management experience Strong written and verbal skills with above average computer skills Comfortable to work in a smaller team oriented environment with low turnover of staff Strong adherence to new policies and procedures directed by senior management 4 year college degree preferred.This is a great opportunity for a claims professional, looking for a quality of work/life balance, working with a great group of professionals. The company likes to promote from within and there is extensive ongoing training and career progression. Should you feel you meet the above criteria, please send a detailed cover letter (stating current salary and salary expectations) to:Paul FeeneyManaging DirectorSanford Rose Associates –

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Russ Hadick & Associates has partnered with a Cincinnati, Ohio area client to help them search and qualify candidates for their Quality Director position.  Our Client is regarded as a world leader in their industry and is currently on the Forbes Fortune 500 list. The Quality Director will be a key member of the company working with all levels and divisions of the company.  This is a Non-Union Plant.

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Russ Hadick & Associates, Inc has partnered with a Southwest Ohio company to help them find a qualify candidates for their Mechanical Design Engineer position. Our client is very stable within their industry having been in business for over 100 years. This Mechanical Design Engineer position will be designing customized, industrial-scale, process equipment systems.


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Russ Hadick & Associates has partnered with a Akron, OH company to find and qualify candidates for their Sourcing Specialist position. This position will primarily focus on resolving supplier and product performance issues as well as developing cost reduction initiatives.

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Fortune 500 company is in search of a Senior Financial Analyst for their location in Orlando.  The employees at this organization have the opportunity to learn and develop, to grow and perform to their fullest potential.  Working at this company you will have the opportunity to build a career in a way no other company or environment can duplicate.   They are innovative, fast-paced, results-oriented, and most importantly, like to be the best.  Within this opportunity the key responsibilities will be to prepare the monthly financial forecasting, analyze and bridge actual results versus forecast/budget, develop flexible analysis tools/databases to facilitate ad-hoc reporting, provide sales/financial reports and analysis to executive management, sales and marketing to ensure profitable sales growth, implement a robust system for budgeting and forecasting and preparation of the annual budget.  This position requires a Bachelors’ degree in Finance or Accounting, five plus years of analysis experience,  excellent analytical, forecasting and problem solving skills, advanced knowledge of Excel and Access, must possess a sense of urgency and strong work ethic, ability to interact with all levels of associates and work in a team-oriented environment , strong planning and organization skills, must be willing to embrace change and be able to implement change and have strong written and oral communication skills.  If you are interested in learning more about this opportunity please submit your resume to

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Company located just North of the Orlando area is in search of hiring a “Cost Accountant” to join their financial team.  This organization is a recognized leader in their industry.  Their cutting-edge technology has continued the companies growth for the past two decades.  Within this position the individual will collect, process, reconcile, report and model cost accounting financial data and participate in special projects  and in the preparation of financial and management reports for use by senior and operational level managers within the company.  Key responsibilities also include analyzing cost and budget variances and accurately report current month’s financial results to the business units in accordance with corporate format and time requirements.  Manage and develop item level standard cost and manage associated processes. Prepare, report, and analyze manufacturing financial variance. Review bills of materials to ensure product costs are accurate and accounted for properly.  This position will also entail being the liaison with manufacturing and supply chain in order to improve productivity and will also assist in development of forecasts and annual budget and support the business units in generating and quantifying cost savings opportunities, and support the business units in the implementation of cost reduction initiatives.  Education and experience are required:  Bachelors of Science in Accounting with a minimum of three years of work experience in Accounting or Finance field, with an emphasis on cost accounting, reporting and variance analysis, experience in manufacturing preferred.  Interested candidates please submit your resume to

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Global organization is in search of an Accounting Manager to oversee all activities of the corporate accounting department, including the month-end close process, financial reporting, payroll and cash management. Set priorities and goals for the department. Develop and mentor members of the accounting team. Establish and maintain corporate accounting policies, procedures and internal controls to ensure conformance with US GAAP and other laws/regulations.  Manage external auditors and ensure completeness of all documentation required for annual audits and quarterly reviews.  Implement systems, policies, procedures and processes.  Serve as the key technical accounting resource for the company.  This opportunity requires experience in leading a corporate accounting team in a fast-paced, high-growth company.  This individual will be a collaborative business partner, adept in building cross-functional relationships to drive business results.  Company is looking for a minimum of five years of experience and a Bachelors’ degree in Accounting or Finance.  Interested candidates please submit your resume to

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Global home builder with locations throughout the US and Canada is looking to hire an “Assistant Controller” to join their finance team in Orlando.  This is an exciting opportunity for someone who is looking to work in the construction industry for a growing global organization.  The desired individual will be responsible for the day-to-day operations of the accounting department, including accounts payable supervision, corporate reporting requirements and management reporting.  Key responsibilities  include:  assisting in all external reporting, including financial institutions and taxing authorities and will be accountable for meeting the timeliness in the monthly financial closing schedule and accurate and timely preparation of monthly and quarterly financial reporting packages including joint ventures. Review and ensure the proper recording, maintenance and update of all job cost budget revisions and prepare community and division level variance analysis, including cost/volume/profit relationships.  This opportunity requires a Bachelor of Science degree with emphasis in accounting and finance with an understanding of generally accepted accounting principles, cost accounting with the emphasis on job costing, and a background in real estate development is preferable.  Interested candidates please submit your resume to

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